FCI Wins NEDA Channel Marketing Award for the Second Straight Year
ETTERS, PA (December 5, 2006) – FCI, a leading manufacturer of connectors and interconnect systems has won the National Electronic Distributors Association (NEDA) Channel Marketing Gold Achievement Award for its ‘Educating the Market’ advertising campaign. The campaign consists of three different advertisements that focus on educating readers about FCI’s high-speed connector families, a new line of power connectors and accessories, as well as the AirMax VS® connector family.
“We feel that the ‘Educating the Market’ campaign was extremely successful in increasing the awareness of our high-speed and power product families,” said Lou Lipomi, Vice President of Global Distribution for FCI’s CDC Division. “We are pleased to be receiving this award for the second straight year.”
Last year FCI won the same award for their ‘Next Generation High Speed” campaign. Each year, NEDA awards the best campaigns in business-to-business marketing, looking specifically for advertisements that are visually appealing and target the correct audience. The awards are determined by a panel of experts in business-to-business marketing who judge each competitor based on not only the products featured, but the services offered as a reflection on the overall character of the organization.
The ‘Educating the Market’ campaign was developed for FCI by BtB Marketing Communications in Raleigh, North Carolina.
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